Look out for ZTE, a little known Chinese handset manufacturer making headway in the U.S.

Quick: which company is the best-selling Chinese smartphone maker in the U.S.?

Xiaomi, Lenovo and Huawei attract most of the attention. But they all trail ZTE, which ranks fourth among handset makers in the U.S. behind Samsung, Apple and LG Electronics, according to a Counterpoint Technology Market Research report cited in the Wall Street Journal.

ZTE, based in Shenzhen, China, doesn’t plan on remaining an unknown much longer. The company plans to kick off a new branding push this year, bolstered by a track record of strong carrier relationships and a clear patent record, the WSJ said. Contrast that with Chinese rivals Xiaomi, which is entangled in patent issues, and Huawei, which faces questions about its ties to the Beijing government, the paper said.

“Other companies may get a lot of news, but in terms of the U.S., we are the only Chinese manufacturer with a sizable market share,” said Waiman Lam, senior director for mobile technology and partnership, in an interview with the WSJ during the recent Mobile World Congress trade show in Barcelona. “Others are nowhere to be seen.”

Optio Labs insight: We expect the rising sales, and influence, of Chinese-brand smartphones to extend beyond the U.S. and become a global trend among enterprises this year. While adoption of Chinese handsets seems to be starting at the consumer level, it will likely quickly penetrate the enterprise market – following a path similar to that which occurred with PCs. Momentum in electronic manufacturing in China is growing, with no end in sight. Ultimately, security will define their future.

Read the full media article.

by Francis Knott Bio

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