USA Today: Don’t let one bad app spoil your smartphoneOptio Labs
November 22, 2015 –
Don’t let one bad app spoil your smartphone
If you travel, you probably already know that smartphone apps aren’t that smart. In fact, they’re sometimes buggy, sluggish and hard to use.
“Often, apps are designed according to how internal software systems operate,” says Yossi Langer, principal of app usability consulting firm Iteration Group, “but not how users think.”
For example, a search function on a travel app might ask the user to enter a start date and an end date. But you’d prefer plain language such as “next two weeks.”
Read full article here: USA Today